How to Target a Niche Audience with Facebook Advertising

With the collaboration of social media marketing and niche markets have boom business profits recently. A niche market is a subset of the market on which a specific product is mainly focused to a set of audience who are highly interest upon it.

Market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and demographics that is intended to impact with the emerges of globalization, companies have moved on to a new stepping stone called social media marketing. Social media has been a tremendous boon for niche marketers, as potential customers are much easier to find and advertise directly. Traditional advertising is generally designed for targeting the masses for niche products. It is necessary to specifically reach people who are interested in what you are selling. Facebook has become the main source of it.

 It must why people tempt to advertise through this Facebook

• more than billion active users per month
• 59% of users return to Facebook daily
•  monthly active users on mobile 600 million
• 3.2 billion likes and comments every day
• better connection with the target audience

Through Facebook business can increase user engagement from comments, like, shares, etc... Reach new customers through the fan page and build awareness of the business among people who are interested on it. Business can update people through adding relevant videos, articles etc... When people like the business page on Facebook it will appear on the 'suggested pages' slot to the remaining friends. So Facebook can be used as a strong weapon to market products to a niche audience.

Facebook targeting options are…

• General Targeting
• Location targeting
• Age and Birth
• Interest Targeting
• Education Targeting
• Connection Targeting  

Thank you....