How will social media marketing help to achieve business goals???

Social media is the tool of the decade for marketers and brands. With new technologies and the advancement of online and mobile advertising, social marketing has advanced at an exponential rate. In order for brands to compete in today’s cut-throat marketing wars, adapting to this new technology is essential.

Facebook, Twitter, Pinterest, Instagram, Google+, and other social media platforms each have different methods that achieve particular goals for brands. These platforms have transformed the marketing industry by opening several windows of opportunity for improved targeting and communication with consumers.

There are two things that a CEO is typically concerned about. First is the RoI (Return on Investment). Everybody wants to know the RoI. Social media marketing does have a RoI. You can do new diligence and you can have analytics through social media. Social media analytics is wonderful. You can put out a press release or an event. Because you have feedback loops in that event, you give people a hashtag, phone number, web address or a QR code. We have so many tools to give people to give us the feedback. Now we are waiting to see who is touching which feedback. If you have a team dedicated to social media in a company, they can quickly go through analytics and make suggestions. That is the RoI. You can take it to a report and present it to your boss which will give you total number of people, market demographics, interest levels and so forth based on social media analytics. You can say 'hey, here is your RoI. You have spent this amount of money and got this amount of return'.

The other thing that marketer are not sure about is who should be doing marketing. Traditionally, it is the marketing department. We tend to think marketing peeps should only do marketing. In social media, you can teach everybody in the company to come and do marketing. Some of your colleagues in the company may use word of mouth, different feedback mechanisms or different channels to promote your brand. Everybody thinks that social media is a media but it is a broad platform. At the end of the day, the marketing department which had only five people will increase into 75 with the social media presence.

REMARKETING ON GOOGLE DISPLAY NETWORK

This article will drive you through what google display network is and how remarketing through google display network will help an organization to expand. Firstly let us see what google display network is. The google display network will comprise al of the sites(apart from search sites),where you can buy ads through Google, including youtube, google properties such as google Finance, Gmail, Google maps, Bloggers as well as over one million web video gaming and mobile display partners.

The google display network offers all and formats- text, image and video ads, enabling you to unleash your creativity and engage potential customers across the web.You can run ads on the Google display network the same way you always have either place ads through adwords or make reservations on youtube and google finance with the help of a Google Account team.The Google network can connect you with customers at the exact moment when they're doing an act online that relates to what you offer-like searching for your products or reading a blog about your industry. Because your ads can be shown in relevant places, you have a better chance of turning viewers into customers. By understanding what online network is and how you can control your network settings, you can take advantage of this world of interested customers.           

                                

 For each of your ad campaigns, you’ll choose network settings that tell google where you'd like your ad to show you. You can choose Google search and Google shopping or the entire search network(including other Google search sites like maps and images and search sites that partner with Google),just the display network or all network.

Adwords remarketing offers customization and flexibility that can help you deliver your campaigns effectively. There are advantages such as customized audiences you can reach a larger number of users multiple times a day, week or month, with the google auction you can achieve efficient pricing that can drive right ROI for you, can add other targeting methods, such as topics or keyword contextual targeting last but not least easy ad creation and you have visibility into which sites your add appear on. 

Social media

 A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposite to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or ‘updates’ with others. Facebook, in contrast is a full-blown social networking site that allows sharing updates, photos, joining events and a variety of other activities.


Companies are now using social networking sites, such as Facebook, to enhance their brand communication and to promote and publish their product information among consumers. Such brands as Coca-Cola, Converse, and Starbucks reach millions of people through their social media communication. However, companies do not have complete control over this phenomenon. Consumers actively ‘like’ brands, comment on posts, share information and share their opinions with other people on the Internet.

Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing, for example, 80% of activity on interest is generated through ‘repining.’ Furthermore, by following social trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company’s website for increased traffic. For example, with an effective social bookmarking campaign, not only can website traffic be increased, but a site’s rankings can also be increased. In a similar way, the engagement with blogs creates a similar result by sharing content through the use of RSS in the blogosphere and special blog search engines. As mobile platforms become increasingly popular, location-based social media such as foursquare is becoming an even more important part of a company’s social media strategy.

How to Target a Niche Audience with Facebook Advertising

With the collaboration of social media marketing and niche markets have boom business profits recently. A niche market is a subset of the market on which a specific product is mainly focused to a set of audience who are highly interest upon it.

Market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and demographics that is intended to impact with the emerges of globalization, companies have moved on to a new stepping stone called social media marketing. Social media has been a tremendous boon for niche marketers, as potential customers are much easier to find and advertise directly. Traditional advertising is generally designed for targeting the masses for niche products. It is necessary to specifically reach people who are interested in what you are selling. Facebook has become the main source of it.

 It must why people tempt to advertise through this Facebook

• more than billion active users per month
• 59% of users return to Facebook daily
•  monthly active users on mobile 600 million
• 3.2 billion likes and comments every day
• better connection with the target audience

Through Facebook business can increase user engagement from comments, like, shares, etc... Reach new customers through the fan page and build awareness of the business among people who are interested on it. Business can update people through adding relevant videos, articles etc... When people like the business page on Facebook it will appear on the 'suggested pages' slot to the remaining friends. So Facebook can be used as a strong weapon to market products to a niche audience.

Facebook targeting options are…

• General Targeting
• Location targeting
• Age and Birth
• Interest Targeting
• Education Targeting
• Connection Targeting  

Thank you....

Social Media Brand Health Check

An amazing experience with Webinar

Hi, everyone it was my first experience with Webinar. So this post is all about it to share that experience with you all. I haven't heard even about the Webinar here before, this was the first time i have engaged with Webinar and it was digital marketing lecture and somewhat similar to skype which we have chat with my friends.

I think not only me but also majority of students, it was a remarkable lecture. The lecture was about the Search Engine Optimization and resource person was the Suranga Priyashantha

 It was totally different from the traditional lectures, the lecturer was at Sydney, Australia and we were in our university. We were able to see him on screen and lecture slides also were as usual so it was very comfortable situation to interact with the lecturer. 

The most important thing of this lecture with webinar was no need to have a physical appearance of resource person and no need special materials since presentation slides also were used, and it is important to be a resource person with the internet access and with webinar or proper software which can be used to proper communication. So it was more cost effective when comparing to traditional lectures and also more time saving. And it helps to gather knowledge from places where we are unable to reach. In my view of point webinar is a more economical way conducting lectures, conferences, seminars among the people who are living in different locations. This method is not useful only for official things we can use it for our personal betterments also. Sometimes we will be unable to get proper on the search engine optimization, if webinar or some related software was not. It simply proved that location or distance does not matter to conduct meaningfull lecture, seminar or any other that kind of thing….

Thank you…….!!!

Permission Marketing Vs Interruption Marketing

Permission Marketing

Permission Marketing (also called Invitation Marketing) is the freedom of delivering anticipated, personal and relevant messages to people who actually want to get them. Here the information about the products is sent only to the consumers who are really interested about the product effectiveness and the response rate of this method is really high because consumers are receiving the information they are asked for. And this can be done through the internet, telephone, through the direct mail and so on. The marketer then matches advertising message with the interest of the customers. ­It realizes that treating people with respect is the best way to earn their attention.

The advertiser obtains the average profile of the consumer as example a TV show that matches the target consumer profile most accurately. But this leads to low targeting precision since not all consumers match the profile. And also permission marketing changes how companies evaluate their marketing campaigns.

The idea is to understand the lifetime value of the customer and allocate resources in accordance with these values. The emphasis is on retaining existing customers rather than on obtaining new ones. The goal is to customize the marketing mix in accordance with the needs of a consumer. Components of permission marketing are content marketing, search engine optimization and social media. With permission marketing, the company is encouraged to build up a long term relationship with customers which can be beneficial in the long run. With technology, permission marketing is often considered to be more effective and less costly.

Interruption Marketing

Interruption marketing is refers to promoting a product through continued advertising, promotions, public relations and sales. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising

Interruption marketing can be via various techniques, a few of which is listed below

·         Telemarketing: act of promoting a good or service over the telephone

·         Print advertising: promote a product via newspapers or magazines

·         Direct mail: promotional circulars sent directly via mail

·         E-mail spam: electronic mails sent to large mailing lists

·         TV/Radio Advertisements: promote a product via television and radio

Problems related with interruption marketing

With outbound marketing, marketers are often expected to find different ways to cope with the rejections from potential customers. Also, advertisements have expiry dates

and once the expiry dates have been reached, the campaign will have to be started again. Thus, the return on investment of advertisement campaigns is rather low most of the time. Outbound marketing is often considered to be a poorly targeted technique as it cannot be personalized to specific customers. Moreover, advertisements often interrupt customers and as such, they may be wrongly considered by potential consumers.