How will social media marketing help to achieve business goals???

Social media is the tool of the decade for marketers and brands. With new technologies and the advancement of online and mobile advertising, social marketing has advanced at an exponential rate. In order for brands to compete in today’s cut-throat marketing wars, adapting to this new technology is essential.

Facebook, Twitter, Pinterest, Instagram, Google+, and other social media platforms each have different methods that achieve particular goals for brands. These platforms have transformed the marketing industry by opening several windows of opportunity for improved targeting and communication with consumers.

There are two things that a CEO is typically concerned about. First is the RoI (Return on Investment). Everybody wants to know the RoI. Social media marketing does have a RoI. You can do new diligence and you can have analytics through social media. Social media analytics is wonderful. You can put out a press release or an event. Because you have feedback loops in that event, you give people a hashtag, phone number, web address or a QR code. We have so many tools to give people to give us the feedback. Now we are waiting to see who is touching which feedback. If you have a team dedicated to social media in a company, they can quickly go through analytics and make suggestions. That is the RoI. You can take it to a report and present it to your boss which will give you total number of people, market demographics, interest levels and so forth based on social media analytics. You can say 'hey, here is your RoI. You have spent this amount of money and got this amount of return'.

The other thing that marketer are not sure about is who should be doing marketing. Traditionally, it is the marketing department. We tend to think marketing peeps should only do marketing. In social media, you can teach everybody in the company to come and do marketing. Some of your colleagues in the company may use word of mouth, different feedback mechanisms or different channels to promote your brand. Everybody thinks that social media is a media but it is a broad platform. At the end of the day, the marketing department which had only five people will increase into 75 with the social media presence.